Babatunde Alli Balogun

Led product strategy and lifecycle management for digital marketing services and internal software applications, focusing on market alignment and operational efficiency.

• Led the definition and execution of product strategy for Taprave's digital marketing service offerings, including SEO and Facebook Ads campaign optimization tools, aligning with market demands and agency revenue goals.
• Drove comprehensive market research and competitive analysis of digital marketing trends and competitor services to identify new service opportunities and enhance existing client solutions.
• Managed the full product lifecycle of Taprave's internal software applications, ensuring they met evolving needs of delivery teams and significantly improved operational efficiency.
• Developed comprehensive business cases for new agency service offerings and internal software tools, forecasting potential revenue impact and operational efficiencies.
• Spearheaded end-to-end development and optimization of Taprave's Google Review platform, from initial ideation to client onboarding and continuous feature iteration.
• Designed and implemented scalable processes and internal tools to streamline the delivery of core digital marketing services, such as Facebook Ads campaign setup, resulting in a seamless campaign reduction setup time.
• Fostered cross-functional collaboration with marketing specialists (SEO, Paid Social, Web Dev), sales, and client success teams to gather requirements, define scope, and ensure the successful rollout of new service features or internal software.
• Managed Agile sprints for the internal Customer Relationship Management (CRM) portal, prioritizing features and ensuring strict alignment with strategic objectives using Jira.
• Conducted post-implementation reviews of client projects and internal tool rollouts, leveraging performance data and user satisfaction feedback to drive continuous improvement.

Directed strategic planning and product development for web and mobile applications, focusing on market research and social data insights, while leading a cross-functional team and driving significant user and revenue growth.

• Led strategic planning and development for ResearchGains' web and mobile applications, designed to provide Africans with comprehensive tools for market research and social data insights, aligning all initiatives with the company's long-term vision.
• Managed a cross-functional team of 15 professionals, successfully establishing partnerships with over 50 lecturers across various tertiary institutions in Nigeria, contributing to achieving over 5 million users within two years and attaining product-market fit within six months of market entry, resulting in a 20% increase in Monthly Recurring Revenue (MRR).
• Mentored and managed cross-functional teams, promoting best practices in agile communication, iterative product development, and user-centric design, employing a robust product development framework integrating Agile methodologies, Lean Startup principles, and DevOps practices to ensure efficiency and scalability.
• Engaged with key stakeholders and represented the company at industry forums to establish strategic partnerships and effectively promote product offerings.
• Tracked and analyzed critical Key Performance Indicators (KPIs), including user engagement, customer satisfaction, financial performance, and product quality, integrating these insights into the product's continuous development strategy to enhance value delivery.
• Prepared detailed reports outlining project progress, key milestones, and outcomes for internal and external stakeholders.
• Analyzed complex datasets to inform data-driven decisions, identify trends, detect anomalies, and develop tailored solutions aimed at improving existing models and resolving key operational challenges.

Developed and implemented IT strategy, oversaw infrastructure, and managed daily operations to ensure high productivity and business alignment.

• Developed and implemented the company's technology strategy, ensuring all IT initiatives were precisely aligned with overarching business goals.
• Oversaw the design, maintenance, and optimization of IT infrastructure for clients, guaranteeing robust performance and security.
• Applied critical thinking to expertly analyze complex problems, evaluate diverse solutions, and drive optimal decision-making.
• Managed daily IT operations, consistently achieving and sustaining high productivity levels.
• Developed and launched the company's consulting website, strategically optimized for search engines, which resulted in a significant 300% increase in sales.

Contributed to the development of a large-scale examination management system, overseeing programming, quality assurance, and team coordination.

• Contributed to the development of the Joint Admissions and Matriculation Board (JAMB) Central Authoring Management System (CAMS), a critical system for digitizing examination management processes for over 1.9 million candidates in Nigeria's largest written examination (UTME 2021-2023).
• Developed a centralized authoring system that enabled administrators and officials to efficiently track each applicant from registration through to grading.
• Collaborated cross-functionally to enhance user experience by facilitating an intuitive and user-friendly interface design, ensuring seamless navigation.
• Led team meetings and ensured real-time communication availability, driving execution, fostering accountability, and promoting transparency among stakeholders.
• Oversaw programming tasks and quality assurance activities within the software development team to maintain high performance and system reliability.
• Executed rigorous debugging processes and implemented timely code updates to resolve identified issues and enhance overall software functionality.

Recognized as a final phase nominee for outstanding contributions as a social founder under the age of 30 in Africa.